When the pandemic forced Pizza Pilgrims to close its 13 stores in London and Oxford in March, the business went from making 30,000 pizzas every week to zero. Of the 276 staff, 270 had to be furloughed.
While they opened one store in April to manage delivery, founder Thom Elliot still needed to find another way to make up for the lost revenue. “I tried to think of something that would serve our customers, who kept calling us, and also keep us relevant during these times,” he says in an interview. Read more . . .
Source: BBC Digital News
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